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Mass Media
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During the recent years mass media has invaded the life of a common man in a big way. Upto seventies, mass media mainly remained confined to cinema, newspaper and radio. It was in the early eighties that audio-visual electronic medium in the form of television invaded the Indian scenario in a big way. The Government created huge infrastructure for spread of television network in the country. During this decade itself, advent of computers and Video Cassette Recorders (VCR) also supplemented the audio-visual media, putting well established medium of cinema to shade. During the early nineties, satellite television revolutionised the audio-visual media by reaching most of the households in the urban areas.

The latest invasion of audio-visual electronic media has suddenly increased the demand for professionals in journalism, technicians and other service individuals. These careers not only offer excellent opportunities, salaries, challenge and satisfaction of work, but also provide an opportunity for self-employment in various fields.

Print Media

An old saying goes "pen is mightier than sword". The saying is not just a rhetoric. It reflects the power of print media. Being the most important media, print media pertains to broad activity of publication of newspapers, magazines and books and all persons connected with this activity have their contribution in successful running of this medium. While writing of books and contributing to magazines is largely a self-employment occupation, publication of newspapers and magazines involves a huge work force such as editors, technicians, printing technicians, composers, etc.

In all these jobs the options of either working on desk or working in the field are available to the candidates. Reporters and correspondents generally operate in the field and submit their reports or stories on local, national or international issues pertaining to politics, trade, commerce, defence, sports, etc. One special category of reporters and correspondents operates in the field of investigative journalism. This category of reporting pertains to investigation on the issues of public importance. This type of journalism and reporting attracts public attention instantaneously. Special attention in such reporting is required in the authenticity of information, selection of issues of public interest and succinct reporting in interesting and convincing language. In case of magazine reporting, many a times the reports, stories and features are contributed by free-lance reporters and part-time amateur writers.

To pursue the career as a reporter one may attain bachelor's degree or post-graduate diploma in journalism. Some of the universities offer post graduate diplomas of 9-month duration while others offer post-graduate one-year diploma in Public Relations or post graduate degree in mass-communication. Latest trend in this regard is that big groups of newspapers advertise the posts of trainees in any of the above categories for which all graduates are eligible. After conducting the entrance examination, suitable graduate trainees, with flair for writing are selected and employed. In other words, now the formal academic qualification for being a reporter, copy writer or correspondent is not an essential qualification.

Similarly, for writing features or analytical articles in magazines, one need not have any formal and professional academic qualification. What is required is in-depth knowledge, command over the language concerned and outstanding analytical capability. Broadly speaking, anyone keen to pursue this career in any capacity must have outstanding general awareness, good perception, an eye for details and very keen observation. In turn, the career offers challenge, immense job satisfaction and fairly good compensation.

For acquiring general awareness regular reading of newspapers, magazines and books on variety of topics is a must. Discussions on current topics also go a long way in widening the horizons of knowledge. For the beginners, it is better to consult a good book on the background to current affairs so that further knowledge is strengthened after acquiring fundamental knowledge. Latest edition of "Current Affairs and Backgrounders" published by M/s Khanna Brothers (Publishers) Pvt Ltd is an ideal book for this purpose. Command over the concerned language is not a capability which can be acquired overnight. Regular and intensive reading as well as regular writing practice not only improves the command over the language, but also improves the flair for writing. Candidates seriously pursuing this career should also go in for academic degree/diploma in Journalism/Public Relations/Mass Communication from a good university or institute to have an edge over others.

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